The Specs Store – Premium Eyewear Retail Interior Design & Fitout at Reef Mall, UAE
PROJECT OVERVIEW
Design Divine Interior Fitout LLC delivered a full retail interior design and fitout solution for The Specs Store, a premium multi-brand eyewear retailer located in Reef Mall, UAE.
The project transformed a raw retail space into a modern, welcoming optical showroom through strategic spatial planning, custom joinery, lighting design, and luxury finishes. Every element was designed to enhance customer experience and highlight premium eyewear brands.
Retail Design Concept
The store was designed for two distinct audiences:
Luxury eyewear shoppers
Families with children
Design Divine divided the space into functional zones while maintaining a cohesive visual theme:
Sky blue accent walls
Warm white finishes
Natural oak wood textures
Inspired by European luxury retail design, the store features arched alcoves, textured wall panels, and layered lighting, creating a gallery-like environment for each brand.
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View The Specs Store project on Instagram
Key Interior Design Features
Arched Brand Display Alcoves
Custom arched display units line the store walls, each showcasing premium brands like Prada, Boss, Lacoste, Polaroid, Carrera, Tous, Police, and Ray-Ban.
These architectural arches add depth while allowing each brand to stand out.

Kids Corner
A colorful Kids Corner with rainbow display units, child-friendly shelving, and an illuminated eyewear wall makes the store welcoming for families.

Floral Feature Column
A floor-to-ceiling floral installation wraps the central column, creating a signature visual moment and an Instagram-friendly focal point.

Customer Consultation Area
The consultation area with white Eames-style chairs and oak tables provides a calm space for customers to try frames, enhancing the shopping experience.

Front Store Layout

About Design Divine Interior Fitout LLC
Design Divine is a leading interior fitout company in Dubai, specialising in retail, commercial, and hospitality interiors.
Services include:
Interior space planning
3D visualisation
Custom joinery and furniture
Lighting design
MEP coordination
Full project execution
With experience across Dubai and the UAE, Design Divine transforms retail spaces into engaging customer destinations.
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FAQ – Frequently Asked Question
Design Divine provided complete retail interior design and fitout services including concept design, 3D visualisation, custom display unit fabrication, lighting design, wall panelling, and full site installation.
The Specs Store project is located in Reef Mall, UAE. Design Divine delivers retail interior design and fitout services across Dubai and the wider UAE.
The Specs Store is a premium multi-brand eyewear retail store offering a range of optical and fashion eyewear brands for adults and children.
The store design includes arched brand display alcoves, a dedicated kids eyewear corner, custom joinery display systems, decorative wall panels, feature lighting, and a comfortable customer consultation area.
Yes. Design Divine Interior Fitout LLC specialises in retail interior design and shop fitout projects across Dubai and the UAE for brands in fashion, eyewear, hospitality, and commercial sectors.
Yes. Design Divine has experience designing optical stores and eyewear retail spaces with custom display units, lighting design, and layout planning to enhance customer experience and product visibility.
Yes. Design Divine provides turnkey interior design and fitout services including design concept development, space planning, 3D visualisation, custom joinery, MEP coordination, and full project execution.
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